Online Training: Certified Export Professional (Saturdays)

The Certified Export Professional is an experiential learning programme that provides vocational training in export and international trade aimed to instill export skills and competence in individuals who are new to the export trade or are expanding their markets.

As such, it provides the essential expertise, knowledge, and network needed to help businesses grow internationally. As the world becomes a global marketplace, companies both small and big are growing increasingly dependent on their ability to conduct business internationally, especially in developing countries whose economies are largely export-dependent.

The biggest obstacle to international expansion continues to be the lack of qualified export and trade knowledge.

Module Module 1 : Overview of the Fundamentals of Exporting
  • What is Export?
  • Exporting and its Benefits
  • Myths of Exporting
  • Risks of Exporting
  • Assessing Export Readiness – Are you ready to export?
  • Incoterms & International Payment Terms
  • Characteristics of Export-Ready and International Organizations
  • Organizations for Export Assistance
Module 2: Developing an Export Plan
  • International Market Entry Strategies
  • Value of an Export Plan
  • Export Planning Process
  • Export Plan Template
  • Exercise – Preparation of an Export Plan
Module 3 : Export Market Selection and Research
  • Introduction to Export Market & Marketing Research
  • Gaining information on foreign markets using available tools and sources
  • Gain knowledge on conducting research into selected markets for exports
  • Identifying potential importers/buyers in foreign markets
  • Inputs towards preparation of an Export Marketing Plan
Module 4 : Export Marketing and Promotion
  • What is Marketing?
  • Export Marketing, Promotion & Sales Tools
  • Internet Marketing
  • Branding
  • Marketing Communications
    • Advertising
    • Public Relations ( PR)
Module 5: Export Management
  • Appointing & Managing Overseas Agents & Distributors
    • Agent or Distributor – What is the difference?
    • Finding and Selecting an Agent or Distributor
    • Agency & Distributor Agreements
    • Motivating an Agent or Distributor
    • Monitoring an Agent or Distributor
    • Changing/Terminating an Agent or Distributor
    • Legal Issues on Agency
    • Case Studies & Discussion
  • Cultural Considerations in International Trade
  • Negotiation in International Trade
Module 6: Export Requirements, Preparation and Products Development
  • Consumer Product Preferences
  • Product Strategies
  • Adapting Products for International Markets
  • Packaging & Labelling
  • Product Pricing Strategies
  • Product Information Sheet/Kit
  • International Standards and Certification
  • Ethics, Sustainability & ESG Audit/Certification
  • Intellectual Property Protection
  • Settlement of Commercial Trade Disputes
Module 7 : Global Environment and Opportunities
  • Globalization & International Trade
  • World Trade Organization (WTO)
  • Free Trade Agreements (FTAs)
  • Strategic Exports
  • Regional Groupings & ASEAN
  • Asian Business & Malaysia
  • Current Global Issues
October 15, 2022 - November 26, 2022
07:00 - 11:00
Zoom Meeting Platform
  • Organizer Name: Global Business Events Sdn Bhd
  • Phone: +60175605373